DES CHOUX ET DES IDEES

Beirut - Lebanon

2016

20 sqm

Pastry Shop

Etienne Bastormagi
Adele Chebly
Lucile Abi Chebl
Dana Muhsen

Shape

Wissam Chaaya

DOMUS

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Etienne Bastormagi Architecture and Design - Interior - Hospitality - Des Choux et des Idees - A 3D architectural rendering of a retail space with shelves, display cases, and signage that reads 'DES CHOIX ET DES IDÉES'

  • Located in a prime neighborhood in Beirut, a parking spot for a residential building was converted into a pastry shop.

    Designed by Studio Etienne Bas, the 20 sqm contemporary shop is the flagship store for the brand “Des Choux et Des Idees”.

Etienne Bastormagi Architecture and Design - Interior - Hospitality - Des Choux et des Idees - Display case with three desserts under glass covers in a bright, modern space.

  • “Suddenly, this small window became a reflection of the street, and the street became part of the boutique.”

    HospitalityDesign

Etienne Bastormagi Architecture and Design - Interior - Hospitality - Des Choux et des Idees - Modern pastry shop with a minimalist white interior, large glass storefront, and bright lighting, with a man standing outside in an urban street context.
  • Modern minimalist display case in a bright, white retail space with a glass shelf and black boxes underneath.
  • A storefront with the sign 'DES CHOUX ET DES IDEES' and three people standing outside, two men and one woman, engaging in conversation. The store has a modern, minimalist design with a glass door and interior lighting visible.
  • Minimalist white display case with glass top and cake inside in a modern bakery or cafe setting.
  • Minimalist white interior of a bakery or cafe, with a clear acrylic chair, display cases with baked goods, and black and white decor.
  • Display case with assorted pastries and cakes, seen through glass, with reflections and a white interior.
  • Display case with assorted desserts, including small cakes and pastries, in a modern, minimalist bakery or cafe setting.
Etienne Bastormagi Architecture and Design - Interior - Hospitality - Des Choux et des Idees - Display of various cakes in a modern, minimalist glass case store with white and black decor, marble surfaces, and shelves with black boxes.
Etienne Bastormagi Architecture and Design - Interior - Hospitality - Des Choux et des Idees - Architectural floor plan of a compact room with central shelving, an entrance at the bottom, and a small storage or seating area in the top right corner.

  • Integrating the retail and the street experience, the architect uses an “urban mirror” to reflect the pastries for passersby.

    Over the course of the day, the urban mirror gradually changes its positioning with a manual process reflecting passersby instead of merchandise.

    The different reflections based on opening hours aim at extending the street into the store and vice versa.

    The store, a monochromatic space, brings together mainly different white textures and materials. The latter concept reflects the layering of pastries served by the store. The circulation in the shop revolves around a central structure that inhabits the main display fridge, the cashier, a storage space, the urban mirror as well as indirect lighting for the unit. The structure is entirely composed of a 2cm steel structure white painted profile